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Conference – “China: Know the market, know-how for marketing”

Posted on April 19th, 2016

Thursday April 21st, 11:30am – 12:30pm

chinese marketConference presented by Jean Tuan, advisor to Bordeaux exporters with over 30 years of experience weaving business relations between France and China; and Xiaoyu Li, professor of business and marketing at Schiller International University.

They will give a joint conference starting with a broad overview of the transformations of the Chinese economy for the past 30 years before passing onto the more immediate and practical matters such as getting a foothold and doing business in China and with the Chinese. They will provide students insights drawn from their experience in Franco-Chinese business relations and from their respective expertise in export/import and marketing.