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BA 322 – International Marketing

BA 322 International Marketing (3) Prerequisite: MAR 2011 Entire range of international marketing, beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. Addresses the reality of the interchange between business and government by analyzing international marketing issues from both the business and policy perspective. Integration of the societal dimensions of diversity, environmental concerns, ethics and economic transformation.

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